What Quality Means to Me as a Founder

What Quality Means to Me as a Founder

I use my hands a lot. Like most people, my days are busy and full. I reach for my coffee, I tie my hair, I cook, I drive, I work, I hold my children, I paint, I create. And in all of that movement, there is something I love. It is that one moment when I catch a glimpse of my jewelry. A ring I always wear. A stack that feels like me. A piece that quietly completes my day.

I love selecting my jewelry, but I do not want to think about it every single morning. I like having my main stack that I wear every day, and then I switch it up every few days depending on how I feel. What that means is that my jewelry goes through a lot. I am a mom. I am an artist. I am a founder. I am not someone who takes off my ring before doing the dishes or stepping into the shower. If a piece enters my life, it has to fit into my life.

That is why quality matters to me. It is not about perfection. It is not about something delicate that needs to be protected. It is about thoughtful design that can handle real life. I want my pieces to feel solid without feeling heavy. I want the color to stay. I want the shine to last. I want someone to wear a Frasq ring or earring and know that it is part of their rhythm, not something they need to tiptoe around.

Quality, for me, is ease. It is trust. It is choosing materials that align with your lifestyle. It is creating pieces that meet you where you are. Jewelry that can be loved without being babied. Jewelry that becomes part of your everyday motions and rituals.

That is the standard I hold for myself and for Frasq. Because if you are going to wear something every day, it should live with you. Not the other way around.